Companies, organizations, citizens, and individuals often support their youngest citizens through various activities and help children across the Western Balkans get a chance for a healthy, happy, fulfilled, and carefree childhood.

Many actions were organized for children throughout the region in the previous few days. You can support some of them yourself and find out how below.

Three million steps for children with cancer

Association "Always with children" and the "Fireplace" Association are organizing a humanitarian action called "Three million steps - for free accommodation for children with cancer and their families," which begins on May 12, 2022, in Omoljica near Pancevo and ends on May 22, 2022, in the Ostrog Monastery.

The association "Always with Children" has provided accommodation for the parents of children who come to Belgrade from all parts of Serbia for treatment in an apartment in Smiljanićeva Street. This apartment is equipped to be a temporary home for children and their parents and has housed 49 children with their parents for the past four years. In addition to accommodation, the Parents' Corner is a place of support for parents whose children are battling cancer.

Five members of the association "Fireplace": Slavko Radojčić, Aleksandar Prešern, Aleksandar Šekularac, Stanko Balaban, and Jovan Crnjin decided to help the Association "Always with Children" to cover the costs of accommodation in the Parents' Corner. The five of them will walk from Omoljica near Pancevo to Ostrog for ten days and walk three million steps for small fighters and their families to raise money to provide 365 days of free stay for children with their families in the Parents' Corner.

One step at the price of 0.436 dinars times 3,000,000 is the amount of 1,308,000 dinars that needs to be collected.

You can buy the steps by payment to the association "Always with Children" or the account of the association "Fireplace" 340-11024157-94 with a reference - step for children 2022; by sending an SMS to 7175 or via PayPal:

UniCredit Foundation and UniCredit in BiH supported seven non-profit organizations through the project "Childhood Support"

With the support of UniCredit Bank in Bosnia and Herzegovina, UniCredit Foundation is implementing the project "Childhood Support" and raising awareness of the needs of children and adolescents for the third year in a row. The project is implemented in 13 countries in which the UniCredit Group operates. In Bosnia and Herzegovina, seven non-profit organizations received support in the total amount of EUR 43,000, as follows:

  • Association of parents of children with special needs "Road to life - PUŽ," to equip the sensory room;
  • Citizens' Association "Socialization of Children - Bambino" for the project "We speak beautifully";
  • Association "My first note" for the project "Together is more interesting";
  • INFO HOUSE Foundation for the project "Media Literacy for Children: Choosing What We Read";
  • Cerebral Palsy Association "Cpossible" for the production of adaptive aids;
  • Center for Sustainable Development and Ecology CORIE for the project "Introducing children to the importance of preserving the environment";
  • Sports and creative center KIDS for the project "Forest Primer."

The purpose of UniCredit is to strengthen the communities in which we operate. Through such projects, we strive to provide support to children and young people who are the future bearers of the development of our communities. I am incredibly proud that this year, through the project "Childhood Support" with the support of the UniCredit Foundation, we supported local associations dedicated to education and improving the lives of children and youth, said Gordan Pehar, President of UniCredit Bank ad Banja Luka.

Podgorica gets the Children's House

Montenegrin commercial banks (CKB) donated EUR 30,000 to launch a new social service - Children's House. Thanks to the donation, a facility of 80 square meters will be provided, in which a multidisciplinary team will work on raising awareness about the problem of violence against children. In addition to the educational character that this social service will have, the idea is to provide emergency accommodation for children victims of violence.

The new social service of the Capital will enable them to stay in a safe environment. By donating funds for the construction of the Children's Home, we would like to emphasize that CKB is a partner for all activities in which we can act preventively and provide a more decisive response to the serious challenge we face, said the President of the Board of CKB, Tamas Kamarashi.

He also pointed out that CKB is committed to improving the position of children and youth in Montenegro through its initiatives and as a member of the UNICEF Business Council for the Rights of the Child.

By selling used edible oil, they raise money for sick children

The Foundation "Daddies of Novi Sad" launched a humanitarian action to collect used edible oil and fat, and all the money is intended to treat sick children.

In just one month, they collected more than 100 liters of used oil, where they received 50 dinars for each liter from the purchasing company.

The collected oil is taken for further processing to one of the countries of the European Union, after which biodiesel is obtained as the final product.

The members of the association plan to include building managers in action to set up unique points for disposing of used oil at the entrances. That would facilitate its collection and reduce the congestion of the sewage network, they say in that association.

Traditional donation of "Imlek"

On the Easter holidays, the company Imlek donated gifts intended for children from the SOS Children's Village in Sremska Kamenica and the home for children with disabilities "Kolevka" from Subotica.

Caring for children and their proper development is one of Imlek's priorities. As a brand that has been synonymous with carefree growing up for decades, Moja Kravica has traditionally beautified the Easter holidays for those who need it the most this year as well. Socially responsible business, with a focus on helping the youngest, is one of the foundations of Imlek, which is why this type of activity is our greatest pleasure, said on this occasion Marija Malović, regional manager of communications and corporate affairs of the company Imlek.

Picture books for 5,000 kindergartens in Serbia

On World Book Day, which was marked in April, the company McDonald's, with the support of the Ministry of Education, Science and Technological Development, donated 5,000 picture books to kindergartens throughout Serbia.

Kindergartens in Belgrade, Novi Sad, Nis, Kragujevac, Subotica, Pancevo, Velika Plana, and Stara Pazova received picture books Lola and Mila, intended for children aged 4 to 6, which will educationally help them to understand certain situations in which are found daily.

Since coming to the Serbian market, we have been trying to support the community through various projects. This year, our focus is on the youngest and the desire to help children more easily master and learn about the various activities and situations in which they find themselves every day through donating picture books "Lola and Mila" by local authors. We will continue to equip primary school libraries, which we started last year, said Veselin Janićijević, director of McDonald's in Serbia.

Zegin employees painted Easter eggs with children from the SOS Children's Village

On Easter, the employees of the company Zegin organized a festive gathering with children from SOS Children's Village in Northern Macedonia and joint egg painting.

The event was jointly organized by the company Zegin and the Dr. Verica Mehandžiska Foundation. The company Zegin provided gifts for all children who live in SOS Children's Village and children from foster families supported by SOS Children's Village through its programs.



To find out how and how much is donated in the region to support children and other areas, register in our Giving Balkans app. If you want to support some good goal, donate to one of the campaigns on the platform